Why Most Musicians Fail To Grow, Expand & Sustain A Successful Career In Music Over The Long Term

Musicians & bands pursuing a successful career in music typically don’t make it because they simply chase the wrong things. Here are the most common reasons for their failure:

• They believe success can be found by trying to get their music & name to as many music fans and music industry people as possible. This approach is called, ‘Spray & Pray’. Failure Rate: 99%
   
• They don’t have a real strategy for building a successful music career… In fact, they typically don’t really know the difference between ‘doing stuff’, ‘tactics’ and ‘strategy’. The steps they do take are not part of a well thought-out & proven strategy. Instead, they are disconnected ‘tactics’ (actions) that lead to disappointing results. Failure Rate: 99%
   
• They don’t have a success mindset. The very first requirement for success is the one thing that all people who fail love to skip: a success mindset. Not having it is the biggest killer of success in the music business. With the wrong mindset, a truly successful long-term music career is impossible. Failure Rate: 100%
   
• They believe they can develop a successful long-lasting music career on their own. Fact is, nobody makes it in the music business ‘on their own’ today – nobody. At every level of the business (especially when trying to get in it), going alone is music career suicide. Failure Rate: 99%
   
• They focus their efforts on pushing their music & themselves onto music companies (record labels, management, promoters, publishers, etc.) without first finding out exactly what things these companies really want, then become, do or have those things and finally develop a specific strategy to deliver them. Failure Rate: 99%
   
• They never take real action into building their own career in music because they cling to the false beliefs that in order to become a successful professional musician they might go broke, starve, or risk everything to make it. Believing in such old myths prevents them from making smart choices to become a true success. Failure Rate: 99%
   
• They blame their own lack of success, opportunity and income on everyone & everything else. They whine about how nobody else has given them a chance or done the heavy lifting for them. This way of thinking is typically a cover-up for their own mistakes, laziness and procrastination that then causes them to make poor choices. Failure Rate: 100%
   
• They drown themselves in the failures of the trial and error approach, the guessing approach or the outdated crap that everyone else says to do (… you know, the people who aren’t actually successful in this industry, but love to give their unsolicited ‘opinions’ and ‘advice’…). These approaches to developing a music career don’t work, suck, and in some cases are outright dangerous to you, your music and your music career!